{"id":1932,"date":"2020-07-30T12:58:40","date_gmt":"2020-07-30T12:58:40","guid":{"rendered":"https:\/\/www.ghlsourcing.com\/?p=1932"},"modified":"2021-01-20T22:13:02","modified_gmt":"2021-01-20T22:13:02","slug":"develop-and-manufacture-your-own-activewear","status":"publish","type":"post","link":"https:\/\/ghlprocurement.com\/develop-and-manufacture-your-own-activewear\/","title":{"rendered":"How to Develop and Manufacture Your Own Activewear Product Line"},"content":{"rendered":"\n

According to <\/strong>Allied Market Research<\/a><\/strong>, the global activewear industry is expected to reach nearly $547 billion by 2024. The growth of this industry is reflective of independent fashion and sports brands developing their own sport wear ranges, competing with traditional sportwear retailers.<\/strong><\/strong><\/p>\n\n\n\n

For those looking to start their own activewear range or perhaps add to an existing product line, there are many things to consider in the development and manufacturing of your new sportswear. With years and experience and trusted partners, the GHL team is well placed to support both independent brands and large organisations with their product ranges.  This case study highlights the process of working with an existing client  who wanted to add to an existing sportwear range and provide gym goers with durable and versatile high-performance sports shorts<\/a>. <\/p>\n\n\n\n

So, when designing sportswear, what are the key aspects to consider?<\/p>\n\n\n\n

Designing activewear<\/h2>\n\n\n\n

The design for your activewear is important. Not only do the dimensions\/sizing differ between each type of clothing, they need to be versatile and able to adapt. The shape of the clothing will affect its flexibility and may enhance or diminish its effectiveness. <\/p>\n\n\n\n

Whether you include different materials, for example, a mesh lining under shorts, will be something to consider. How will all the materials fit and work together? How will pockets affect the versatility of the clothing?<\/p>\n\n\n\n

How the clothes fit will greatly affect the quality. Nobody wants to keep tugging tops down or pulling shorts up. Well-designed pieces will fit comfortably and securely. <\/p>\n\n\n\n

Identifying the end user<\/h2>\n\n\n\n

The goal of any clothing brand is to sell to market. How your activewear will be designed largely depends on who the end user is and what its function will be.<\/p>\n\n\n\n

Its function will change depending on its use and this can also affect the style. For example, elite athletes will require different materials and even different cuts to ensure that the clothing is versatile and durable for high activity sports.<\/p>\n\n\n\n

Part of identifying the end user will mean looking at the cut of the clothing. Plus size options are necessary to meet demand, especially in rugby. You may also want to consider XS sizing. <\/p>\n\n\n\n

When assessing the end user, functionality is key, but the market also needs clothing to be fashionable. Focusing too much on the fashion aspect can mean lower quality activewear, so aim to balance functionality and fashion.<\/p>\n\n\n\n

The best materials for sportswear<\/h2>\n\n\n\n

Materials are arguably the most important part of the design. What your sportswear is made of will impact quality, sales and durability.<\/p>\n\n\n\n

Sportswear should be three things:<\/p>\n\n\n\n